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What's Happening
 We've told you about Fiji Water's efforts to go carbon negative. Now energy and health beverages are looking to refresh more than just thirst with people-promoting and earth-forward initiatives.
Acute Fruit is also carbon neutral because of its partnership with the CarbonFund.org. Noble Juice goes a step further environmentally with packaging made by corn-based Ingeo and EarthFirst PLA film.
GIVE Natural Spring Water takes it to the people with a 10-cent donation to the cause of the consumer's choice based on the label they choose. "Love" supports the environment, while "Hope" and "Life" are for women with breast cancer and children, respectively (Drinks-Business-Review.com 6.25.08).
WHAT THIS MEANS TO BUSINESS
The better personal choice is increasingly becoming more integrated with the better planetary choice. More consumers are seeking products that make their bodies feel good, but also their minds and spirits.
RESOURCES
Noble Juice: 877-662-5372
EarthFirst: 866-378-4187
GIVE Natural Spring Water: 412-281-9808
SEE ALSO
Observations
 Fiji Water spins positive with carbon-negative promise
Bon Appétit's low-carbon calculator gives new meaning to the guilty buffet
Starbucks’ Ethos Water donates a nickel a bottle toward solving global water crises
Consumer Outlooks
Beverages 2008
For more information visit www.iconoculture.com
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Opportunity: Answer the aspiration for authentic happiness by combining pure pleasure with a purpose, whether that’s trusted relationships, more balance or a greater good. |
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