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What's Happening
 More beans, please. El Paso's Que Sabrosa Vida (What a Tasty Life) project taught locals how to prepare traditional foods to prevent obesity.
The program, developed by Paso del Norte Health Foundation, encouraged Latinos to find nutritious ways to prepare their native dishes. By applying the FDA food pyramid to Mexican and Tex-Mex food, community workers demonstrated that the beans, tortillas and salsas in their daily diet could lead to better health.
By 2006, partly because of Que Sabrosa Vida, El Paso tied Austin for the Texas city with the fewest obese adults (Chron.com 4.16.08). Houston is now looking at the program for its own anti-obesity campaign.
WHAT THIS MEANS TO BUSINESS
Latinos, like other Americans, are increasingly concerned with eating healthy, reducing obesity and preventing diabetes.
With the right education and a program that fits their lifestyles, Latinos are willing to keep their traditions and embrace something the modern world demands — a health-conscious lifestyle.
Old-world traditions and forward-thinking knowledge: A fusion of the two can be more satisfying than either by itself.
RESOURCES
Paso del Norte Health Foundation
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Opportunity: Health is a key to life well lived. Empower consumers with everything necessary to control of their health, wherever their starting point, whatever their end goal. |
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For more information visit www.iconoculture.com
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